Lenovo – Different is Better

Daniloff Lenovo Smoke Thumb

Art Direction
Creative Direction

Global campaign for Lenovo, creating beautiful imagery and video loops, supported with the concept of “Different is Better”. All props were built for the campaign and shoot in camera trying to keep the post-production to the minimum.

Vimod helped us to create all the installations and real visual effects to bring the ideas come to life.

Client: Lenovo
Agency: FutureBrand
Photography and Film: Dimitri Daniloff
Installation & FX: Vimod
Art Direction: Guillermo Torres
Post-Production: Florent Bastide
Production: New Moon Productions

Daniloff Lenovo Pod Logo
Daniloff Lenovo Kites Logo
Daniloff Lenovo Mirror
Daniloff Lenovo Bmx
Daniloff Lenovo Fountains Logo
Daniloff Lenovo Pool
Daniloff Lenovo Rain
Daniloff Lenovo Yarn