Branding
Art Direction
Product Design
Visual Identity
Logo and Identity System for a new Bali based surf brand where materials play a fundamental part, both in style and in the design process driven by their business philosophy. With every test and every adjustment, their products weave stories of friends, long talks and freedom.
Launched at first for women who surf and have an environmental conscience and looking for quality and style. From business cards to the look-book and online shop.
All the visuals and branding assets were created following their motto: Intentionally designed and handcrafted in Indonesia.
